The Surendri Store - By Angela Cecilia

Surendri has expanded its presence in the Indian shores with its first flagship store at The Galaxy Mall, Gurgaon. After catering latest trends diffused with quirky prints to clients via online presence, designer Yogesh Chaudhary finally opens the store doors to experience Surendri three-sixty-degree. A quick stroll at the flagship is filled with style at every turn and corner along with high on aesthetic design elements to give you a sense of belonging to the ‘fun’ world of fashion. Along with stocking the latest collection, the store houses jewelry, footwear and other lifestyle products like iPhone covers etc.

 

The store is Yogesh Chaudhary’s reflective of the true aesthetic of the brand - a juxtaposition of traditional with contemporary. While the store picks up elements from the designer's Haryanvi heritage – the bull rack, the bamboo and other crafts, it’s hard to miss the modern inverted runway with upside-down mannequins that gives you an instant reminder of his existence and experience in the Indian fashion industry while the white accents of the walls become a great canvass for all the art exploding under one roof. 

 

With the flagship being a dream project that has finally turned into reality, Chaudhary offers a range of Indian festive wear that includes saris, suits, lehengas and other ethnic wear with his own unique and contemporary twists. His Made-To-Measure facility which has been a success on his website, www.surendri.com will also be accessible to the clients upon request. The bridal appointments are now taken at the new store.

 

In the past, celebrities have endorsed Surendri with their elegance and style. From popular Pacman sari worn by Sonam Kapoor to the ‘Mithu’ black blazer with printed palazzos sported by the graceful Aditi Rao Hydari, the affection towards Surendri by strong, successful and stylish leading ladies of Bollywood is on all-time high.  Come celebrate the new age woman in you at the all new Surendri flagship store. 


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