Surendri has expanded its presence in the Indian shores with its first flagship store at The Galaxy Mall, Gurgaon. After catering latest trends diffused with quirky prints to clients via online presence, designer Yogesh Chaudhary finally opens the store doors to experience Surendri three-sixty-degree. A quick stroll at the flagship is filled with style at every turn and corner along with high on aesthetic design elements to give you a sense of belonging to the ‘fun’ world of fashion. Along with stocking the latest collection, the store houses jewelry, footwear and other lifestyle products like iPhone covers etc.
The store is Yogesh Chaudhary’s reflective of the true aesthetic of the brand - a juxtaposition of traditional with contemporary. While the store picks up elements from the designer's Haryanvi heritage – the bull rack, the bamboo and other crafts, it’s hard to miss the modern inverted runway with upside-down mannequins that gives you an instant reminder of his existence and experience in the Indian fashion industry while the white accents of the walls become a great canvass for all the art exploding under one roof.
With the flagship being a dream project that has finally turned into reality, Chaudhary offers a range of Indian festive wear that includes saris, suits, lehengas and other ethnic wear with his own unique and contemporary twists. His Made-To-Measure facility which has been a success on his website, www.surendri.com will also be accessible to the clients upon request. The bridal appointments are now taken at the new store.
In the past, celebrities have endorsed Surendri with their elegance and style. From popular Pacman sari worn by Sonam Kapoor to the ‘Mithu’ black blazer with printed palazzos sported by the graceful Aditi Rao Hydari, the affection towards Surendri by strong, successful and stylish leading ladies of Bollywood is on all-time high. Come celebrate the new age woman in you at the all new Surendri flagship store.
There she stands in a faceless crowd, one in a million. She should be invisible like every other person in this world — almost like a pixel in a digital picture. And yet, you can tell that she’s not like the other pixels. She’s the brightest one there ever was. It’s unfair how luminous she is. She’s the missing piece, the lost one, the one without which the puzzle remains glaringly incomplete. The puzzle will have to wait because she hasn’t decided to complete it yet.
She, of the spirited, the restless, the spontaneous variety — She’s the type of woman that can make or break as she pleases. She knows her abilities almost too well, she’s mastered her craft like a seasoned magician. She, with her rare spark, is like a shiny new coin in a nostalgia shop. She travels, she’s seen places, she sometimes wistfully looks back too, but her past can’t hold her any longer, actually nothing and no one can.
She lives in the moment, in movement, flying off to places, packing, unpacking, but she never carries any baggage. She takes as easily as she gives. She’s assertive, she knows you’ve got to make noise to be heard. She likes being looked at, looked up to, she quietly commands attention. She, in her riot of colours, her six-yard drapes or body-skimming robes, she’s effortless like a tree in spring. She’s in spring four times a year. She pays close attention to details, to little motifs, semantics, and gets dazzled by new, unheard-of, peculiar objects.
She likes change; evolution. She dances to the tune of the ticking clock, because she knows the music can stop without a notice. She curls, sways, emotes, turns, stares… and then smiles. She’s looking straight at you. She knows you’ve been watching her. She doesn’t need a spotlight on her to know that she’s the star of a production. She’s known that all along. Watch her closely —because, before you know it — she’ll be off to someplace else. And when she leaves, you will know what it feels like to be a picture with a missing pixel.